A trail running group from Hualien, Taiwan contacted us to create a branding package for their team. As discussed further with them, they stated they wanted a group for "elite" runners. So we thought about precision and the word "ACE" came to mind. Developing off this metaphor, we created the group name Trail Aces.
A Trail Ace is a runner who can run, sprint, climb, and hike the toughest of trails.