Uncle Mac

Project

UNCLE MAC’S

undeniably authentic

Background

Uncle Mac has a standard for craft cannabis that is unriveled in the industry. With over 25 years of growing experience, Uncle Mac has carved a little oasis of rare and potent genetics in the hills of Mendocino. His new rosin line is set to hit stores in Spring 2022.

vSouth Face Farms and Flower Wheel Nursery are also run by Uncle Mac and are being positioned as his cannabis flower line.

Services

branding

packaging

social media

Stationary

branding elements

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our process

The five r’s

Our drafting process is extensive. We set up a target for your design and aim for it. Along the way, we’ll be sending you updates to make sure the project is going as you envisioned.

Research

Whether you're upgrading your existing brand or just starting out, we make sure to find the exact style that will make your brand sing to your audience. We collect a wide range of inspiration pieces to match the vibe you're going for and set up a target to hit in our rough draft stage.

rough

We sketch our ideas on an iPad and to bring us to a fundamental layout and texture to match the brand vision. Revisions are easily made at this stage with the flick of a pen.

revise

After a rough draft is chosen by the client, we enter the vector realm. Here we can get done to the nitty gritty details and spruce them up to a crisp and clean image that can be used anywhere from a label to the sign of a store.

refine

Combing through the small details isn't just a one step process. Adding color and working with packaging to make sure your brand looks professional is a task we love to handle. Print tests and mock ups are made to see the brand out in the wild.

render

The final stage is ushered in once all details, colors, typography and layouts are completed. We set up the files necessary for print, work with factories to make sure everything goes smoothly, and bring you a final product that'll be sure to capture your eye.